Tokyo Auto Salon: Potential For Malaysia To Be Automative Hub

The Tokyo Auto Salon held in Kuala Lumpur recently saw an overwhelming turnout whereby 91,000 visitors were recorded over three days. - Photo credit: Tokyo Auto Salon
The Tokyo Auto Salon held in Kuala Lumpur recently saw an overwhelming turnout whereby 91,000 visitors were recorded over three days. - Photo credit: Tokyo Auto Salon

Tokyo Auto Salon a catalyst for increased business collaboration between Japanese and regional automative players

KUALA LUMPUR – Tokyo Auto Salon, one of the world’s largest events in car modification and tune-up, made its debut in Malaysia recently, the first time it was held outside of Japan. The prestigious event, which began in 1983, attracts thousands of cars, exhibitors, and visitors annually.

The launch of the Tokyo Auto Salon (TAS) satellite event in Kuala Lumpur recently presented not only an exciting opportunity for car enthusiasts but also a catalyst for increased business collaboration between Japanese and regional automotive players.

In launching the event, Minister of Investment, Trade, and Industry, Senator Tengku Datuk Seri Utama Zafrul Tengku Abdul Aziz, said that it marks a significant milestone for the Malaysian automotive industry.

“Malaysia’s commitment to innovation, strategic policies, and collaboration with esteemed institutions sets the stage for future growth and positions the country as an attractive destination for automotive investment and business opportunities.

Hub for Advanced Technologies

“Malaysia, with its potential, infrastructure, and support system, aims to become a competitive and vibrant automotive hub in the ASEAN market. The country’s strategic pursuit of this objective aligns with its goal of becoming a high-income nation and a hub for advanced technologies.

“Notably, Malaysia has already attracted renowned companies such as Porsche, KIA, Hyundai, Mini Cooper, Mazda, and BMW to establish and expand their operations in the country. Tesla’s recent announcement of its plans to enter the Malaysian market further solidifies Malaysia’s position as an attractive investment destination for automotive companies,” Zafrul added.

TAS’ vibrant displays and lively atmosphere provide an influential platform for cultivating business opportunities and collaborations. This platform holds exceptional value for Malaysia and the ASEAN region as it opens doors for Japanese and regional automotive and aftermarket industry players to explore greater prospects.

Zafrul expressed his congratulations to the organisers responsible for bringing TAS to Kuala Lumpur.

“San Ei Corporation, Element X Strategies, and MUSE Group Asia deserve applause for their innovative efforts in making this event possible.

Tengku Zafrul, the Minister of Investment, Trade and Industry (3rd from right) launched the inaugural Tokyo Auto Salon Kuala Lumpur recently – Photocredit: Tokyo Auto Salon

Electric Vehicles

“Malaysia’s strength in the electric and electronic (E&E) and semiconductor sectors plays a pivotal role in supporting electric vehicle (EV) manufacturing and attracting investments. As Malaysia advances its vehicle electrification initiatives, the government is committed to investing in technical and vocational education and training to enhance the knowledge and skills of the future workforce.

“To further support the growth of EVs, Malaysia is dedicated to enhancing the National EV Task Force. The Task Force will play a vital role in formulating comprehensive policies tailored specifically for EVs, including evaluating manufacturers, importers, and charging infrastructure,” Zafrul added.

Simulator challenge…visitors to Tokyo Auto Salon Kuala Lumpur also had the opportunity to “test drive” their favourite cars and on their favourite circuit virtually. – Photo credit: Tokyo Auto Salon

Meanwhile, it has been mentioned that the Ministry of Investment, Trade, and Industry (MITI) acknowledges the importance of institutional change and robust policies in fostering innovation and future growth. Through the upcoming New Industrial Master Plan 2030 (NIMP2030), MITI aims to outline a strategic direction that emphasises the significance of innovation in achieving key objectives. The agency collaborates with esteemed institutions such as Bank Negara and the World Bank to revitalise Malaysia’s industrial framework, enhancing economic complexity, promoting tech adoption and innovation culture, addressing global agendas, and prioritising economic security and inclusivity.

The Tokyo Auto Salon Kuala Lumpur serves not only as a showcase of automotive innovation but also as a source of inspiration for a new generation of Malaysian automotive entrepreneurs. The event contributes significantly to Malaysia’s economy and presents immense opportunities for exploration and growth. Japanese businesses present at the event are encouraged to explore Malaysia’s potential and consider the country for further expansion.

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TAS, which began in 1983, has now become one of the largest events in the car modification and tune-up world. Each year, it attracts over 1,000 cars, 500 exhibitors, and 4,000 booths showcasing accessories and performance parts. With 300,000 visitors, including press members and auto world celebrities, it has established itself as a significant platform. The Kuala Lumpur event recorded 91,000 visitors over the three-day period. – mediahit