Sega Co-CEO Utsumi Stresses Importance of Enjoyable Gaming Experience Over Blockchain Integration
Sega, a prominent player in the gaming industry, has decided to scrap its plans to develop blockchain games after finding the play-to-earn model to be lacking excitement and enjoyment. Co-Chief Operating Officer Shuji Utsumi revealed in an interview with Bloomberg that Sega will no longer pursue blockchain integration in its gaming ventures. Utsumi expressed his dissatisfaction, saying, “The action in play-to-earn games is boring. What’s the point if games are no fun?”
Moreover, Sega has decided to preserve the exclusivity of its biggest intellectual properties, such as Sonic the Hedgehog, by refraining from allowing their integration into third-party blockchain games. This decision aims to maintain the value and integrity of Sega’s content. Utsumi emphasized that preserving the fun factor and delivering an engaging gaming experience are the top priorities for the company.
While Sega may have abandoned its plans for blockchain games, the company remains uncertain about the potential implementation of Web3 technology in its upcoming “super game” initiative, scheduled for release in 2026. Utsumi explained that Sega is currently evaluating whether the technology will gain significant traction in the industry.
Despite the U-turn on blockchain game development, Sega is still open to leveraging its lesser-known series, such as Three Kingdoms and Virtua Fighter, by allowing third parties to use their characters as Non-Fungible Tokens (NFTs). This move reflects Sega’s willingness to explore and embrace alternative avenues within the evolving gaming landscape.
Sonic the Hedgehog to Remain Exclusive as Sega Scraps Blockchain Game Development, Explores NFT Opportunities
It’s worth noting that Sega has previously expressed concerns about blockchain technology and its potential impact. Last year, CEO Haruki Satomi stated that the company would carefully evaluate the future integration of NFTs into its products, considering the negative reactions received from players. Satomi affirmed that Sega would only proceed if it is not perceived as a simple money-making scheme, prioritizing the satisfaction of its loyal player base.
In recent news, there were reports suggesting that Microsoft was considering acquiring Sega and other developers. However, Utsumi swiftly clarified that Sega is not seeking a buyout from Microsoft or any other entity. The company intends to maintain its independence and continue delivering innovative and enjoyable gaming experiences to its dedicated fan base.
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Sega’s decision to abandon blockchain game development reflects its commitment to delivering entertaining and engaging experiences to players. By prioritizing fun and ensuring the preservation of its iconic IPs, such as Sonic the Hedgehog, Sega remains focused on providing high-quality games that captivate and excite audiences. While the company explores NFT opportunities for its lesser-known series, fans can expect Sega to continue pushing the boundaries of gaming excellence while staying true to its core values.
